![Duck, Duck, Goose: Why Canada Goose should ensure the shift towards e-commerce on the front-end drives digitalization throughout its supply chain - Technology and Operations Management Duck, Duck, Goose: Why Canada Goose should ensure the shift towards e-commerce on the front-end drives digitalization throughout its supply chain - Technology and Operations Management](https://digital.hbs.edu/platform-rctom/wp-content/uploads/sites/4/2017/11/Rev-Model-1.jpg)
Duck, Duck, Goose: Why Canada Goose should ensure the shift towards e-commerce on the front-end drives digitalization throughout its supply chain - Technology and Operations Management
![Duck, Duck, Goose: Why Canada Goose should ensure the shift towards e-commerce on the front-end drives digitalization throughout its supply chain - Technology and Operations Management Duck, Duck, Goose: Why Canada Goose should ensure the shift towards e-commerce on the front-end drives digitalization throughout its supply chain - Technology and Operations Management](https://digital.hbs.edu/platform-rctom/wp-content/uploads/sites/4/2017/11/CG-logo.jpg)
Duck, Duck, Goose: Why Canada Goose should ensure the shift towards e-commerce on the front-end drives digitalization throughout its supply chain - Technology and Operations Management
![Canada Goose's Vice-President of global marketing Kevin Spreekmeester and Vice-President of manufacturing and supply chain Paul Riddlestone (R) talk on the manufacturing floor of the company's facility in Toronto January 17, 2012. Canada Goose's Vice-President of global marketing Kevin Spreekmeester and Vice-President of manufacturing and supply chain Paul Riddlestone (R) talk on the manufacturing floor of the company's facility in Toronto January 17, 2012.](https://c8.alamy.com/comp/2D0FNX3/canada-gooses-vice-president-of-global-marketing-kevin-spreekmeester-and-vice-president-of-manufacturing-and-supply-chain-paul-riddlestone-r-talk-on-the-manufacturing-floor-of-the-companys-facility-in-toronto-january-17-2012-coat-maker-canada-goose-found-its-niche-by-shunning-the-make-it-offshore-phenomenon-producing-its-heavy-duty-down-parkas-on-canadian-soil-even-as-canadas-clothing-industry-crumbles-with-employment-down-60-percent-in-just-over-a-decade-the-55-year-old-family-run-shop-bucked-the-broader-trend-of-moving-production-to-low-cost-locales-by-keeping-manufacturing-at-ho-2D0FNX3.jpg)