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Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

Dan and Dave – Dan O'Brien
Dan and Dave – Dan O'Brien

Ranker - 11 Things That Were Hugely Hyped But Then Massively Flopped rnkr.co/EKORST | Facebook
Ranker - 11 Things That Were Hugely Hyped But Then Massively Flopped rnkr.co/EKORST | Facebook

Dan and Dave – Dan O'Brien
Dan and Dave – Dan O'Brien

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed

Dan vs Dave - YouTube
Dan vs Dave - YouTube

8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man

Dan and Dave & The $30 Million Campaign
Dan and Dave & The $30 Million Campaign

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune

Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

Dan O'Brien and Dave Johnson | Summer olympic games, Olympic games, Summer olympics
Dan O'Brien and Dave Johnson | Summer olympic games, Olympic games, Summer olympics

Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times

Where are they now: Dan and Dave - Sports Illustrated
Where are they now: Dan and Dave - Sports Illustrated

Dan and Dave case study v4
Dan and Dave case study v4

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics