Reading: Low-Involvement vs. High-Involvement Decisions | Principles of Marketing
13-1 -II Four Types of Buying Behavior High Involvement Low Involvement Significant Differences between Brands Complex buying behavior Variety-seeking. - ppt download
Low Involvement:&Nbsp; a Second Look | ACR
The importance of consumer involvement and implications for new product development - ScienceDirect
4 Types of Consumer Products and Marketing Considerations
UNIT – V. PURCHASE DECESION PROCESS HIGH &LOW INVESTMENT Investment is commonly defined as the consumers personal interest in buying (or) using an item. - ppt download
Consumer Involvement in the Decision-Making Process - Video & Lesson Transcript | Study.com
Consumer Decision Process (Buyer Decision Process)